An interesting account of the first Swami Entrepreneur of Yoga in the USA. Looks like the same old technique is working well today making many Swamis rich. Read the full article on the book.

a href="http://www.nytimes.com/2010/04/15/books/15book.html%3E">http://www.nytimes.com/2010/04/15/books/15book.html>;