eBooks and shape of future of free publications
While browsing on Internet, I was surprised to find free several theosophical publications are available on Barnes & Noble’s Nook eReader. All these free books are out of print books. The eBook phenomenon in books - both old and new - is taking off and the current attraction is the immediate download and low prices. There is a push to keep the prices low to attract larger readership by keeping the royalties higher at lower selling prices. With thousands of inexpensive software applications available on iPhone and iPad, there is going to be more downward pressure on eBook prices in the future. Added to it is the ability of the authors to bypass the publishing overhead and offer eBooks at a very low price. The major threat to the hard copy publishing is from fast inexpensive scanners which can convert books quickly to electronic form. This may already be happening since it is lot more convenient to load an electronic file on to a computer or phone or tablet computer than carry heavy books.
Really spiritual enterprises have an unique opportunity, which I hope some of them - including theosophical ones - take advantage of. Most spiritual enterprises are the results of volunteer who are driven by a cause which they are convinced will do good to our fellow men and women. This combined with inexpensive distribution channel available is a very powerful combination which even multi-million dollar operation cannot touch because these are driven by profit motive only.
Let us keep tuned for the golden age of spiritual information that awaits Humanity. Each of us, who are driven by a noble cause, can contribute to this and help the ‘Orphan Humanity.’